Don’t let anything hinder your email marketing efforts!
Let’s face it; people don’t open every email they receive. Your organization might send out many emails to many subscribed recipients, but you still notice a low conversion rate. Why is this the case? One word: Graymail.
More often than not, people delete emails without even opening them. That’s graymail in a nutshell, and it’s deadly. Specifically, it can seriously affect your company’s email marketing efforts. Not to fear, as you can still work around this issue.
In this article, We shall see what graymail is and how it differs from spam. How it works and how you can prevent it from occurring.